03 BLOCK EIGHT
Concept for a manufacturer and distributor of custom cycling apparel.
The mark of the brand is designed to be a B and an 8 interchangeably and simultaneously, with strategic use of negative space. It also brings reference to a finish line and race flag with its checkered construction, composed of “blocks” itself. In addition, the brand letterforms are condensed in a fashion that resembles the position of a cyclist in motion.
The name “Block Eight”, aside from its apparent relation with urban spaces, draws on two primary connections to cycling. The first is to “blocking”, which is a race strategy that is often used by riders in order to put their team at an advantage. Just as blocking provides a clear edge in the sport, Block Eight exists to put cyclists ahead of their competitors with premium quality and innovative design. The second connection is to “block training” which is the primary method of training utilized in cycling. This process is often finished with a recovery week, or rather a “block” of just eight hours of training.
The black and white color pallete is a straightforward reflection of urban lifestyle - simple, efficient, and towering over other palletes that city life has to bring. These cyclists rise to the top of their environments - always pacing ahead.
The mark of the brand is designed to be a B and an 8 interchangeably and simultaneously, with strategic use of negative space. It also brings reference to a finish line and race flag with its checkered construction, composed of “blocks” itself. In addition, the brand letterforms are condensed in a fashion that resembles the position of a cyclist in motion.
The name “Block Eight”, aside from its apparent relation with urban spaces, draws on two primary connections to cycling. The first is to “blocking”, which is a race strategy that is often used by riders in order to put their team at an advantage. Just as blocking provides a clear edge in the sport, Block Eight exists to put cyclists ahead of their competitors with premium quality and innovative design. The second connection is to “block training” which is the primary method of training utilized in cycling. This process is often finished with a recovery week, or rather a “block” of just eight hours of training.
The black and white color pallete is a straightforward reflection of urban lifestyle - simple, efficient, and towering over other palletes that city life has to bring. These cyclists rise to the top of their environments - always pacing ahead.
