Foresee, a campaign that set out to help individuals build new futures, ended up doing much more than that - it inspired individuals and gave them hope - as they say, the more powerful the future, the more powerful the present.
When people are able to imagine what their future could be like, it gives them power, no matter where they come from or what their story is.
The logo mark is one that resembles sight into the future, and not just sight on a single plane. Both the logomark and the wordmark were designed with expanded space, of relation to the expansion of futures given one’s ability to imagine it.
Imagination, the most powerful tool in the world - when we shut our eyes off, new possiblities and worlds open up. The color pallette chosen is of blacks plus the primary colors, which are the first mix fo colors we start to see when we close our eyes to imagine.
The wordmark was also designed to look ambitious yet theatrical - giving an audience an audacious sense of what they can achieve or who they can
become upon expandinng their capacities.
When people are able to imagine what their future could be like, it gives them power, no matter where they come from or what their story is.
The logo mark is one that resembles sight into the future, and not just sight on a single plane. Both the logomark and the wordmark were designed with expanded space, of relation to the expansion of futures given one’s ability to imagine it.
Imagination, the most powerful tool in the world - when we shut our eyes off, new possiblities and worlds open up. The color pallette chosen is of blacks plus the primary colors, which are the first mix fo colors we start to see when we close our eyes to imagine.
The wordmark was also designed to look ambitious yet theatrical - giving an audience an audacious sense of what they can achieve or who they can
become upon expandinng their capacities.
