03 KREAMKREAM
KreamKream is a contemporary nut butter brand built around simplicity, nourishment, and intentional living. Positioned against the overstimulated language common within the wellness industry, the brand promotes a slower and more grounded approach to everyday energy.
The identity system centers around a custom symbol constructed from two abstract “K” forms — one mirrored and reversed — creating a fluid, layered motion inspired by the texture and movement of nut butter itself. Soft curves and stacked forms reinforce the product’s rich, creamy consistency while establishing a distinctive and playful visual presence.
* Authored project - Brand Identity
The identity system centers around a custom symbol constructed from two abstract “K” forms — one mirrored and reversed — creating a fluid, layered motion inspired by the texture and movement of nut butter itself. Soft curves and stacked forms reinforce the product’s rich, creamy consistency while establishing a distinctive and playful visual presence.
* Authored project - Brand Identity