05 New Leaf
An urban tea and coffee company focused on a modern and ethical approach to both beverage and urban space.
Trying to be in it for good isn’t easy for the coffee industry, as there are so many hoops to jump through. However, New Leaf is a brand committed to the most ethical and practical uses of its product and the spaces within which it resides. This brand needed to reflect that, and the black and white color pallete was the perfect touch to place on what just may be the world’s most impactful new brand of urbanized coffee.
With its bold approach to “turning a new leaf” both a kick to the coffee leaf and human flourishing, the brand’s mark is as clean as the people who drink it and the spaces they sit in, and the life giving conversations they have.
With New Leaf, coffee has a bright future, and so do we within our urban spaces - not isolated, but in flourishing community.
Trying to be in it for good isn’t easy for the coffee industry, as there are so many hoops to jump through. However, New Leaf is a brand committed to the most ethical and practical uses of its product and the spaces within which it resides. This brand needed to reflect that, and the black and white color pallete was the perfect touch to place on what just may be the world’s most impactful new brand of urbanized coffee.
With its bold approach to “turning a new leaf” both a kick to the coffee leaf and human flourishing, the brand’s mark is as clean as the people who drink it and the spaces they sit in, and the life giving conversations they have.
With New Leaf, coffee has a bright future, and so do we within our urban spaces - not isolated, but in flourishing community.