02 SIPTRIPS



There’s a lot to say about this local spot. But we’ll leave it for the locals.

That is, we’ll leave your conversation to be had for the locals - as for the identity, it began with mystery. The residents of Maine who initiated the joint began out of a heart to explore with one another the possibilities of the universe, its wonderings, wanderings, and origins. People fell in love with the conversation that was being had around the topics and decided that it was a place of cultivation that needed to spread - to provide a space for openness where all would not just feel welcomed and accepted, but encouraged to explore further possibilities then known of - even if that would happen to lead them to simpler truths to stand with for themselves.

The design of the identity system itself tells the story, or at least unveils and reveals its essence. The S is full - both of meaning and of wonder, if that can be said of a design. In the negative space of the capital letter, one will notice a kaleidescope effect of the letter “s”, seeing multiple more within the singular frame. There is also a bonding of space that is ribbon-like, shaped in the form of yes, an S, but also that can be made out to be two people connecting in an almost mysterious yet blissful fashion in an effortless form.

“Siptrips” - the name and wordmark - create the space for you to take a trip ( or even be on a literal trip ) with a local or a good friend in a conversation, not to mention a crafted beverage to enjoy within.

* Authored project - Brand Identity