01 SPACE
Space is universal, connecting us all. The brand “SPACE” does just that - it connects us by the power of exploration and creativity through apparel, artifacts, and identity that invites individuals into a place of belonging.
The brand language abides by two simple rules:
1. The use of the Space typeface, a vertically condensed and appropriately spaced spin off of the world’s most universally used and recognized type - the first of its kind - Helvetica.
2. Outlines with emptiness in the space between.
The typefece or outlines can be used to say anything on any artifact, with freedom of expression from its creator. Space gives individuals the ability to design their own clothing within the confines of the brand language, whether that be through the web, in store, or by app.
The Space app contains the ability to scan spaces with your camera and create outlines within a given space, allowing its user to choose an outline, and, if so desired - create, making it into their personal design for a piece of apparel, tatoo, or other artifact.
The initial and primary colors of the brand are black and white, giving nod to outer space - but the brand is limited by the two stated rules of language, and is unlimited in choice of color.
The range of quality and price point is vast, giving the creator and buyer the choice how they want to bring their Space into the world.
* Authored project - Brand Identity
The brand language abides by two simple rules:
1. The use of the Space typeface, a vertically condensed and appropriately spaced spin off of the world’s most universally used and recognized type - the first of its kind - Helvetica.
2. Outlines with emptiness in the space between.
The typefece or outlines can be used to say anything on any artifact, with freedom of expression from its creator. Space gives individuals the ability to design their own clothing within the confines of the brand language, whether that be through the web, in store, or by app.
The Space app contains the ability to scan spaces with your camera and create outlines within a given space, allowing its user to choose an outline, and, if so desired - create, making it into their personal design for a piece of apparel, tatoo, or other artifact.
The initial and primary colors of the brand are black and white, giving nod to outer space - but the brand is limited by the two stated rules of language, and is unlimited in choice of color.
The range of quality and price point is vast, giving the creator and buyer the choice how they want to bring their Space into the world.
* Authored project - Brand Identity
