01 THROVE
Naming and visual identity for a social media specialization agency dedicated to helping individuals thrive and grow their online presence across various platforms. With a focus on optimizing phone usage, Throve empowers clients to make the most of their time and efforts in building their social media presence. Through tailored strategies and personalized guidance, the agency assists individuals in maximizing their reach, engagement, and overall impact. This includes providing expert insights, content planning, and performance tracking that enables clients to navigate the ever-changing social media landscape and achieve their goals with efficiency and effectiveness.
The name Throve was taken as a combination of the words thrive and grow, as the business embeds a wholistic and health oriented approach to their optimization strategies; allowing clients not only to scale their achievement rates, but also to effectively enhance their mental well being and every day life experience with minimal use of social platforms.
The bright hot pink is utilized to capture the attention of a younger (or young adult) audience, as they are the ones who are most affected by the impacts of media at the time. They are our future - and if we can gather their awareness to social (and mental) health - it will pay dividends to all of our futures.
The mark of the brand, as labeled in one of the pictures, resembles and reflects tilted phone forms, social media platform screens with a rotation of madia platforms. The negative space within the mark is meant to display the step up of culture and businesses due to the agancy’s initiative. A pattern was also constructed with the mark to make apparent the multiplying or rippling affect that the agancy is to have on the lives of individuals.
The name Throve was taken as a combination of the words thrive and grow, as the business embeds a wholistic and health oriented approach to their optimization strategies; allowing clients not only to scale their achievement rates, but also to effectively enhance their mental well being and every day life experience with minimal use of social platforms.
The bright hot pink is utilized to capture the attention of a younger (or young adult) audience, as they are the ones who are most affected by the impacts of media at the time. They are our future - and if we can gather their awareness to social (and mental) health - it will pay dividends to all of our futures.
The mark of the brand, as labeled in one of the pictures, resembles and reflects tilted phone forms, social media platform screens with a rotation of madia platforms. The negative space within the mark is meant to display the step up of culture and businesses due to the agancy’s initiative. A pattern was also constructed with the mark to make apparent the multiplying or rippling affect that the agancy is to have on the lives of individuals.
