02 TRNT
A brand inspired by an esteemed individual, Trnt is an American boarding shop and clothing brand concept that caters to skateboarding, surfing, and snowboarding cultures.
The logo mark was designed with reference to the half pipe and wave, and to what the three sports have in common- the turn. A clean, playful, and bold design- with a bit of edge- to appeal to such an audience.
This brand uses the concept of minimalism, as its value is in its mark, kind of like the nike check, but with a word built in- it speaks for itself- it has the ability to shape, and not just fit into, the culture of these sports. The smoothness yet hard knock of the mark reflects the shapes and textures of the boards, and encourages the sport to be the lifestyle- rather than allowing the sport to encourage an alternative one.
The logo mark was designed with reference to the half pipe and wave, and to what the three sports have in common- the turn. A clean, playful, and bold design- with a bit of edge- to appeal to such an audience.
This brand uses the concept of minimalism, as its value is in its mark, kind of like the nike check, but with a word built in- it speaks for itself- it has the ability to shape, and not just fit into, the culture of these sports. The smoothness yet hard knock of the mark reflects the shapes and textures of the boards, and encourages the sport to be the lifestyle- rather than allowing the sport to encourage an alternative one.