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<channel>
	<title>Mark Fisk </title>
	<link>https://markfiskdesign.com</link>
	<description>Mark Fisk </description>
	<pubDate>Wed, 07 Oct 2026 11:26:44 +0000</pubDate>
	<generator>https://markfiskdesign.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Work 11 copy min</title>
				
		<link>https://markfiskdesign.com/Work-11-copy-min</link>

		<pubDate>Fri, 19 Dec 2025 02:54:43 +0000</pubDate>

		<dc:creator>Mark Fisk </dc:creator>

		<guid isPermaLink="true">https://markfiskdesign.com/Work-11-copy-min</guid>

		<description>




	
&#60;img width="3774" height="2516" width_o="3774" height_o="2516" data-src="https://freight.cargo.site/t/original/i/22a991cd6dd220824449d06b9f62bdedb3bb7f377e8e6072f668596c289f2bcc/blackportimages-24.png" data-mid="253401395" border="0"  src="https://freight.cargo.site/w/1000/i/22a991cd6dd220824449d06b9f62bdedb3bb7f377e8e6072f668596c289f2bcc/blackportimages-24.png" /&#62;

	01 THROVE

Identity for a social media specialization agency dedicated to helping individuals thrive and grow their online presence across various platforms.

View full project
	︎︎︎










	

&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/aeeb9699e3742eda83a403216f17cf7c01b945e981b459c624ff29a97422c585/trnt-fix-0ct-1-2.png" data-mid="253121568" border="0"  src="https://freight.cargo.site/w/1000/i/aeeb9699e3742eda83a403216f17cf7c01b945e981b459c624ff29a97422c585/trnt-fix-0ct-1-2.png" /&#62;


	
02 TRNT

Trnt, an American boarding shop and clothing brand that caters to skateboarding, surfing, and snowboarding cultures.

View full project
	↩️








	
&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/fe937568a6b1957803737b0213b454cf5a137eca556d44ee68e899d67598b4db/kk.png" data-mid="241959029" border="0"  src="https://freight.cargo.site/w/1000/i/fe937568a6b1957803737b0213b454cf5a137eca556d44ee68e899d67598b4db/kk.png" /&#62;

	
03 KREAMKREAM

Identity for an arrangement of nut butters with new priorities.

View full project
	︎










	
&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/0b454886a9ea52d80c3453c940a993d8276e59b21f40e07299b027114a06ac8e/puzzlepiece.png" data-mid="241959035" border="0"  src="https://freight.cargo.site/w/1000/i/0b454886a9ea52d80c3453c940a993d8276e59b21f40e07299b027114a06ac8e/puzzlepiece.png" /&#62;

	
04 PUZZL

Identity for Puzzl, a next-generation technology company building an intelligent ecosystem that connects data, devices, and people into one seamless network.

View full project
	︎










	
&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/2c11511c5f459fca65804ca178289cba28935fdd039943f2ee3c5d7114f61ddc/perception---0ct-7THpng.png" data-mid="252964393" border="0"  src="https://freight.cargo.site/w/1000/i/2c11511c5f459fca65804ca178289cba28935fdd039943f2ee3c5d7114f61ddc/perception---0ct-7THpng.png" /&#62;

	
05 PERCEPTION

Identity for Perception, a virtual reality company creating products that expand how people experience and understand the world.&#38;nbsp;

View full project
	︎






    
    


    
&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f0e188e7a84eaefb5548fbaaf849f764c5a82de19914146dd9fa4e7261e87464/b8bigger-0ct-1-2.png" data-mid="253121473" border="0"  src="https://freight.cargo.site/w/1000/i/f0e188e7a84eaefb5548fbaaf849f764c5a82de19914146dd9fa4e7261e87464/b8bigger-0ct-1-2.png" /&#62;


    
06 BLOCK EIGHT

Identity for a manufacturer and distributor of custom cycling apparel. 

View full project
    🏁️








	© 2026 Mark Fisk
    
    </description>
		
	</item>
		
		
	<item>
		<title>Design about  copy</title>
				
		<link>https://markfiskdesign.com/Design-about-copy</link>

		<pubDate>Thu, 23 Oct 2025 01:05:52 +0000</pubDate>

		<dc:creator>Mark Fisk </dc:creator>

		<guid isPermaLink="true">https://markfiskdesign.com/Design-about-copy</guid>

		<description>




	
&#60;img width="1279" height="1279" width_o="1279" height_o="1279" data-src="https://freight.cargo.site/t/original/i/c2e48c4e658e9deaac481f08884cf3cc08e05fda02bc6dcdc2d558c35bce5033/_MG_0033.jpg" data-mid="239766481" border="0"  src="https://freight.cargo.site/w/1000/i/c2e48c4e658e9deaac481f08884cf3cc08e05fda02bc6dcdc2d558c35bce5033/_MG_0033.jpg" /&#62;
	I believe in simplicity - that it cuts through the noise pervading our culture and unites people towards a better future. Simplicity is powerful, but in a quiet way. It is not showy, but reduces to essence - carrying the ability to rally individuals around a central idea.That is what my work is about. Whether for a specific company, organization, or movement, my identity design allows culture to ignite over simple ideas that bond people together and move society forward.
In my spare time, you can find me spending time with friends and family, in sports or quality conversation, working out, taking a walk, or curating my next spotify playlist.

	









</description>
		
	</item>
		
		
	<item>
		<title>Throve</title>
				
		<link>https://markfiskdesign.com/Throve</link>

		<pubDate>Sun, 12 Nov 2023 14:36:13 +0000</pubDate>

		<dc:creator>Mark Fisk </dc:creator>

		<guid isPermaLink="true">https://markfiskdesign.com/Throve</guid>

		<description>


	01 THROVE
	


&#60;img width="3578" height="2385" width_o="3578" height_o="2385" data-src="https://freight.cargo.site/t/original/i/255fb7d098a33fe769e90ab4f7e80e870ee80096509c8a11229a4a423b4a12a8/throvefull.jpg" data-mid="196614176" border="0"  src="https://freight.cargo.site/w/1000/i/255fb7d098a33fe769e90ab4f7e80e870ee80096509c8a11229a4a423b4a12a8/throvefull.jpg" /&#62;
&#60;img width="5233" height="3489" width_o="5233" height_o="3489" data-src="https://freight.cargo.site/t/original/i/71a132d8d3eb7859bce39aaff5a836aa819c508405f7c179a16471f78b0eb71c/throveWB1-copy.jpg" data-mid="196614297" border="0"  src="https://freight.cargo.site/w/1000/i/71a132d8d3eb7859bce39aaff5a836aa819c508405f7c179a16471f78b0eb71c/throveWB1-copy.jpg" /&#62;
&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/bedc2b280bd040d2b0451633c67cb90785e4fa335990a4d6ca627dc465e01b08/throveCOLOR.png" data-mid="196614298" border="0"  src="https://freight.cargo.site/w/1000/i/bedc2b280bd040d2b0451633c67cb90785e4fa335990a4d6ca627dc465e01b08/throveCOLOR.png" /&#62;



	
	
	Throve is a social media strategy agency focused on helping creators and businesses grow their online presence with intentionality and balance. The agency promotes a healthier approach to digital growth by combining audience development strategies with mindful platform engagement.


The name “Throve” merges the ideas of thriving and growth, reflecting the agency’s belief that sustainable online success should support both performance and well-being.


The visual identity centers around a modular symbol inspired by mobile interfaces and rotating social media feeds. The mark uses layered geometric forms and negative space to represent momentum, scalability, and upward cultural movement. A repeating pattern system extends the concept further, symbolizing the ripple effect of meaningful digital engagement.


A bold fluorescent pink was selected to capture attention within fast-moving digital environments while resonating with younger audiences most impacted by contemporary social media culture.
 * Authored project - Brand Identity







&#60;img width="5233" height="3489" width_o="5233" height_o="3489" data-src="https://freight.cargo.site/t/original/i/71a132d8d3eb7859bce39aaff5a836aa819c508405f7c179a16471f78b0eb71c/throveWB1-copy.jpg" data-mid="196614297" border="0"  src="https://freight.cargo.site/w/1000/i/71a132d8d3eb7859bce39aaff5a836aa819c508405f7c179a16471f78b0eb71c/throveWB1-copy.jpg" /&#62;
&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/bedc2b280bd040d2b0451633c67cb90785e4fa335990a4d6ca627dc465e01b08/throveCOLOR.png" data-mid="196614298" border="0"  src="https://freight.cargo.site/w/1000/i/bedc2b280bd040d2b0451633c67cb90785e4fa335990a4d6ca627dc465e01b08/throveCOLOR.png" /&#62;
&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/b932e469de7cfcfdfdaa846f8ac1c33d67d34909972c538e075844a325135ea4/throveSYMBOLEXPL.png" data-mid="196614405" border="0"  src="https://freight.cargo.site/w/1000/i/b932e469de7cfcfdfdaa846f8ac1c33d67d34909972c538e075844a325135ea4/throveSYMBOLEXPL.png" /&#62;
&#60;img width="5052" height="3368" width_o="5052" height_o="3368" data-src="https://freight.cargo.site/t/original/i/97db7bec5302ada034fc84b95e5ae5f21a763c0c162755548f1ce00a90d084d8/invert.jpg" data-mid="196614983" border="0"  src="https://freight.cargo.site/w/1000/i/97db7bec5302ada034fc84b95e5ae5f21a763c0c162755548f1ce00a90d084d8/invert.jpg" /&#62;
&#60;img width="3578" height="2385" width_o="3578" height_o="2385" data-src="https://freight.cargo.site/t/original/i/255fb7d098a33fe769e90ab4f7e80e870ee80096509c8a11229a4a423b4a12a8/throvefull.jpg" data-mid="196614176" border="0"  src="https://freight.cargo.site/w/1000/i/255fb7d098a33fe769e90ab4f7e80e870ee80096509c8a11229a4a423b4a12a8/throvefull.jpg" /&#62;
&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a6806400b8ca4fb2e0039382290717254c82c292732dc97c2262ce63bcd4a1fa/throvepatternsized.png" data-mid="246036227" border="0"  src="https://freight.cargo.site/w/1000/i/a6806400b8ca4fb2e0039382290717254c82c292732dc97c2262ce63bcd4a1fa/throvepatternsized.png" /&#62;
&#60;img width="3037" height="2025" width_o="3037" height_o="2025" data-src="https://freight.cargo.site/t/original/i/f48373dbe014d0d2e712b459ebdecacd44ea5c713241384f50d30c76090c7cb2/throvemark2F-.jpg" data-mid="196615117" border="0"  src="https://freight.cargo.site/w/1000/i/f48373dbe014d0d2e712b459ebdecacd44ea5c713241384f50d30c76090c7cb2/throvemark2F-.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Trnt</title>
				
		<link>https://markfiskdesign.com/Trnt</link>

		<pubDate>Wed, 22 Mar 2023 12:16:26 +0000</pubDate>

		<dc:creator>Mark Fisk </dc:creator>

		<guid isPermaLink="true">https://markfiskdesign.com/Trnt</guid>

		<description>


	02 TRNT
	


&#60;img width="3431" height="2303" width_o="3431" height_o="2303" data-src="https://freight.cargo.site/t/original/i/3776fa26ee98200ec864ec985c7e55a8792ae970e4ee17f7ac0a2d38e95ab188/logo.3.jpg" data-mid="172671583" border="0"  src="https://freight.cargo.site/w/1000/i/3776fa26ee98200ec864ec985c7e55a8792ae970e4ee17f7ac0a2d38e95ab188/logo.3.jpg" /&#62;
&#60;img width="5474" height="3649" width_o="5474" height_o="3649" data-src="https://freight.cargo.site/t/original/i/b4342443eafd25aaf8cc3dda0fc8bedb753b4399c568c26535b9ec7a8e4d6f52/ladyboarder1.jpg" data-mid="172673086" border="0"  src="https://freight.cargo.site/w/1000/i/b4342443eafd25aaf8cc3dda0fc8bedb753b4399c568c26535b9ec7a8e4d6f52/ladyboarder1.jpg" /&#62;
&#60;img width="4511" height="3007" width_o="4511" height_o="3007" data-src="https://freight.cargo.site/t/original/i/644b7727d6e2c07fb69935afe9380e88fb5df8189dc728f6f5abd8eb3908d9d2/surf2.jpg" data-mid="172671198" border="0"  src="https://freight.cargo.site/w/1000/i/644b7727d6e2c07fb69935afe9380e88fb5df8189dc728f6f5abd8eb3908d9d2/surf2.jpg" /&#62;
&#60;img width="4192" height="2795" width_o="4192" height_o="2795" data-src="https://freight.cargo.site/t/original/i/b3d5362498c7f8c557da694dcc5d8d7e64d7f65edfb27ba5212a8f6900809fba/sk8-3-2.jpg" data-mid="172671311" border="0"  src="https://freight.cargo.site/w/1000/i/b3d5362498c7f8c557da694dcc5d8d7e64d7f65edfb27ba5212a8f6900809fba/sk8-3-2.jpg" /&#62;
&#60;img width="2196" height="1464" width_o="2196" height_o="1464" data-src="https://freight.cargo.site/t/original/i/4a750fffb6b4dce12f2c69b4a5b11494f155ac6bde6b5020db751de8cbf78ecd/trnt-mockup-2.jpg" data-mid="172670899" border="0"  src="https://freight.cargo.site/w/1000/i/4a750fffb6b4dce12f2c69b4a5b11494f155ac6bde6b5020db751de8cbf78ecd/trnt-mockup-2.jpg" /&#62;
&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/42fab14407ca3a668346ab292a1115326eb0398e0816c6a6731ae15650bdef13/ladysk8hat2.jpg" data-mid="172671181" border="0"  src="https://freight.cargo.site/w/1000/i/42fab14407ca3a668346ab292a1115326eb0398e0816c6a6731ae15650bdef13/ladysk8hat2.jpg" /&#62;



	
	
	Trnt is an American action sports brand rooted in skateboarding, surfing, and snowboarding culture. Designed to function across apparel, boards, and physical retail applications, the identity embraces a bold and minimal visual language intended to feel iconic, adaptable, and culturally embedded.


At the center of the system is a custom wordmark inspired by the shared movement language of the three sports — particularly the “turn,” represented through continuous curves influenced by waves, half pipes, and carved terrain. The resulting form balances fluidity and impact, reflecting both the motion and physicality associated with board sports culture.
 
* Authored project - Brand Identity









&#60;img width="3431" height="2303" width_o="3431" height_o="2303" data-src="https://freight.cargo.site/t/original/i/3776fa26ee98200ec864ec985c7e55a8792ae970e4ee17f7ac0a2d38e95ab188/logo.3.jpg" data-mid="172671583" border="0"  src="https://freight.cargo.site/w/1000/i/3776fa26ee98200ec864ec985c7e55a8792ae970e4ee17f7ac0a2d38e95ab188/logo.3.jpg" /&#62;
&#60;img width="4511" height="3007" width_o="4511" height_o="3007" data-src="https://freight.cargo.site/t/original/i/644b7727d6e2c07fb69935afe9380e88fb5df8189dc728f6f5abd8eb3908d9d2/surf2.jpg" data-mid="172671198" border="0"  src="https://freight.cargo.site/w/1000/i/644b7727d6e2c07fb69935afe9380e88fb5df8189dc728f6f5abd8eb3908d9d2/surf2.jpg" /&#62;
&#60;img width="4192" height="2795" width_o="4192" height_o="2795" data-src="https://freight.cargo.site/t/original/i/b3d5362498c7f8c557da694dcc5d8d7e64d7f65edfb27ba5212a8f6900809fba/sk8-3-2.jpg" data-mid="172671311" border="0"  src="https://freight.cargo.site/w/1000/i/b3d5362498c7f8c557da694dcc5d8d7e64d7f65edfb27ba5212a8f6900809fba/sk8-3-2.jpg" /&#62;
&#60;img width="5474" height="3649" width_o="5474" height_o="3649" data-src="https://freight.cargo.site/t/original/i/b4342443eafd25aaf8cc3dda0fc8bedb753b4399c568c26535b9ec7a8e4d6f52/ladyboarder1.jpg" data-mid="172673086" border="0"  src="https://freight.cargo.site/w/1000/i/b4342443eafd25aaf8cc3dda0fc8bedb753b4399c568c26535b9ec7a8e4d6f52/ladyboarder1.jpg" /&#62;
&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/42fab14407ca3a668346ab292a1115326eb0398e0816c6a6731ae15650bdef13/ladysk8hat2.jpg" data-mid="172671181" border="0"  src="https://freight.cargo.site/w/1000/i/42fab14407ca3a668346ab292a1115326eb0398e0816c6a6731ae15650bdef13/ladysk8hat2.jpg" /&#62;
&#60;img width="2196" height="1464" width_o="2196" height_o="1464" data-src="https://freight.cargo.site/t/original/i/4a750fffb6b4dce12f2c69b4a5b11494f155ac6bde6b5020db751de8cbf78ecd/trnt-mockup-2.jpg" data-mid="172670899" border="0"  src="https://freight.cargo.site/w/1000/i/4a750fffb6b4dce12f2c69b4a5b11494f155ac6bde6b5020db751de8cbf78ecd/trnt-mockup-2.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Kreamkream</title>
				
		<link>https://markfiskdesign.com/Kreamkream</link>

		<pubDate>Thu, 30 Oct 2025 13:49:49 +0000</pubDate>

		<dc:creator>Mark Fisk </dc:creator>

		<guid isPermaLink="true">https://markfiskdesign.com/Kreamkream</guid>

		<description>


	03 KREAMKREAM
	

&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/345984a573053b4efde7937dfee252cd9e987cbd26be629f2d18f419e3c1ed45/kkfin.png" data-mid="240198189" border="0"  src="https://freight.cargo.site/w/1000/i/345984a573053b4efde7937dfee252cd9e987cbd26be629f2d18f419e3c1ed45/kkfin.png" /&#62;


	
	
	KreamKream is a contemporary nut butter brand built around simplicity, nourishment, and intentional living. Positioned against the overstimulated language common within the wellness industry, the brand promotes a slower and more grounded approach to everyday energy.


The identity system centers around a custom symbol constructed from two abstract “K” forms — one mirrored and reversed — creating a fluid, layered motion inspired by the texture and movement of nut butter itself. Soft curves and stacked forms reinforce the product’s rich, creamy consistency while establishing a distinctive and playful visual presence.
* Authored project - Brand Identity

</description>
		
	</item>
		
		
	<item>
		<title>Puzzl</title>
				
		<link>https://markfiskdesign.com/Puzzl</link>

		<pubDate>Sat, 01 Nov 2025 03:10:40 +0000</pubDate>

		<dc:creator>Mark Fisk </dc:creator>

		<guid isPermaLink="true">https://markfiskdesign.com/Puzzl</guid>

		<description>


	04 PUZZL
	


&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/b572a87ee3dffd00c34990a7138d33da550d5ccdd722b0efce8a05549def3af0/puzzle.png" data-mid="240129966" border="0"  src="https://freight.cargo.site/w/1000/i/b572a87ee3dffd00c34990a7138d33da550d5ccdd722b0efce8a05549def3af0/puzzle.png" /&#62;



	
	
	Puzzl is a next-generation technology company building an intelligent ecosystem that connects data, devices, and people into one seamless network. By integrating advanced microchips and adaptive AI, Puzzl transforms fragmented information into a unified flow of insight and action. Each chip acts as a “piece” in the larger digital puzzle — collecting and processing data from its environment, then communicating securely with Puzzl’s cloud system to reveal patterns, predict outcomes, and power real-time decision-making.


At its core, Puzzl is designed to make complexity simple. Its technology mirrors how people naturally solve problems — by linking small details into a bigger picture. Whether used in industrial systems, creative teams, or connected environments, Puzzl enables organizations to move with precision, intelligence, and purpose. It’s not just about connecting things — it’s about creating a smarter, more dynamic world where every piece fits perfectly.
The logo design is of two interlocking shapes that form an abstracted “P”, and give the conception or the clarity the company wants to have in its ever shuffling, yet always connected, pieces. It is a bold mark, resembling the companies approach to making our complex realities simple through the intricacies of their technology.* Authored project - Brand Identity

</description>
		
	</item>
		
		
	<item>
		<title>Perception</title>
				
		<link>https://markfiskdesign.com/Perception</link>

		<pubDate>Wed, 07 Oct 2026 11:26:44 +0000</pubDate>

		<dc:creator>Mark Fisk </dc:creator>

		<guid isPermaLink="true">https://markfiskdesign.com/Perception</guid>

		<description>


	05 PERCEPTION
	


&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/e0cba6c796e45048f5081bea327df377f7f10df0d1e5af4f4c6b10bd6bee17a8/perception---0ct7th.2word.png" data-mid="252964525" border="0"  src="https://freight.cargo.site/w/1000/i/e0cba6c796e45048f5081bea327df377f7f10df0d1e5af4f4c6b10bd6bee17a8/perception---0ct7th.2word.png" /&#62;
&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/b572a87ee3dffd00c34990a7138d33da550d5ccdd722b0efce8a05549def3af0/puzzle.png" data-mid="252964516" border="0"  src="https://freight.cargo.site/w/1000/i/b572a87ee3dffd00c34990a7138d33da550d5ccdd722b0efce8a05549def3af0/puzzle.png" /&#62;



	
	
	Identity for Perception, a virtual reality company creating products that expand how people experience and understand the world. By combining immersive technology with thoughtful design, Perception transforms information, environments, and experiences into new forms that people can see, explore, and interact with.

The company believes perception shapes possibility—that by changing what people can perceive, we can change what they can imagine, understand, and create.* Authored project - Brand Identity


&#60;img width="6546" height="4364" width_o="6546" height_o="4364" data-src="https://freight.cargo.site/t/original/i/f4f686ae2835ccd9ddfa4665f38df9f15d3f0b913a6bb2ef2ef67e1106be9b65/perceptionproduct.jpg" data-mid="253029199" border="0"  src="https://freight.cargo.site/w/1000/i/f4f686ae2835ccd9ddfa4665f38df9f15d3f0b913a6bb2ef2ef67e1106be9b65/perceptionproduct.jpg" /&#62;
&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/6c19d6dfcd072d38b9aae3a988d5585e93f7a3b48781cf96b8b5e7a0949872f2/adria-garcia-sarceda-O560d5Mnc04-unsplash.jpg" data-mid="252964605" border="0"  src="https://freight.cargo.site/w/1000/i/6c19d6dfcd072d38b9aae3a988d5585e93f7a3b48781cf96b8b5e7a0949872f2/adria-garcia-sarceda-O560d5Mnc04-unsplash.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Block Eight</title>
				
		<link>https://markfiskdesign.com/Block-Eight</link>

		<pubDate>Wed, 22 Mar 2023 12:15:52 +0000</pubDate>

		<dc:creator>Mark Fisk </dc:creator>

		<guid isPermaLink="true">https://markfiskdesign.com/Block-Eight</guid>

		<description>


	06 BLOCK EIGHT
	


&#60;img width="3000" height="1995" width_o="3000" height_o="1995" data-src="https://freight.cargo.site/t/original/i/15bdff27e472021d25e9c3370ca31ee4a16f1d8c06d51bb024f301e640340d59/logoB8sized.png" data-mid="253029109" border="0"  src="https://freight.cargo.site/w/1000/i/15bdff27e472021d25e9c3370ca31ee4a16f1d8c06d51bb024f301e640340d59/logoB8sized.png" /&#62;

	
	
	


	
	
	Block Eight is a performance cycling company focused on custom apparel for competitive riders and teams. The identity draws from the visual language of urban cycling culture, combining precision, movement, and tactical performance into a minimal and highly adaptable system.


At the center of the identity is a custom symbol designed to function simultaneously as both a “B” and the number “8” through the use of geometric construction and negative space. The checkered structure references race flags and finish lines while reinforcing the “block” concept embedded within the brand name itself.


The naming strategy draws from two key ideas within cycling culture: “blocking,” a tactical racing technique used to create competitive advantage, and “block training,” a structured endurance training method commonly used by cyclists. Together, the references position the brand around discipline, teamwork, and performance optimization.


The word mark features condensed letterforms inspired by the aerodynamic posture of cyclists in motion. A restrained black-and-white palette reinforces the identity’s urban and performance-driven tone while allowing the apparel system itself to remain highly versatile across applications.
* Authored project - Brand Identity








&#60;img width="3000" height="1995" width_o="3000" height_o="1995" data-src="https://freight.cargo.site/t/original/i/15bdff27e472021d25e9c3370ca31ee4a16f1d8c06d51bb024f301e640340d59/logoB8sized.png" data-mid="253029109" border="0"  src="https://freight.cargo.site/w/1000/i/15bdff27e472021d25e9c3370ca31ee4a16f1d8c06d51bb024f301e640340d59/logoB8sized.png" /&#62;
&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/613b771a8ba99ac4f4e1168bdec8e9c661733f09148f134a73b04a3fb7f0137b/bikehatb8.jpg" data-mid="172675896" border="0"  src="https://freight.cargo.site/w/1000/i/613b771a8ba99ac4f4e1168bdec8e9c661733f09148f134a73b04a3fb7f0137b/bikehatb8.jpg" /&#62;
&#60;img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/cc2662642f8140332197ab93dcc5636ac7fb1b22f3d19118fce93220e4943cad/backshirtb8.2.jpg" data-mid="172675608" border="0"  src="https://freight.cargo.site/w/1000/i/cc2662642f8140332197ab93dcc5636ac7fb1b22f3d19118fce93220e4943cad/backshirtb8.2.jpg" /&#62;
&#60;img width="3888" height="2592" width_o="3888" height_o="2592" data-src="https://freight.cargo.site/t/original/i/c3411ed5728c005f0fc577f85c0cd39ec851ed571189af1bdbcfa4fad1204750/wallsignb8.jpg" data-mid="172675642" border="0"  src="https://freight.cargo.site/w/1000/i/c3411ed5728c005f0fc577f85c0cd39ec851ed571189af1bdbcfa4fad1204750/wallsignb8.jpg" /&#62;
&#60;img width="3239" height="2160" width_o="3239" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d3870063ea04d119df32f0c1563394dac39ebb1776192ab6326f1c9d7a45b565/BLOCK8PG.png" data-mid="252964286" border="0"  src="https://freight.cargo.site/w/1000/i/d3870063ea04d119df32f0c1563394dac39ebb1776192ab6326f1c9d7a45b565/BLOCK8PG.png" /&#62;
&#60;img width="2146" height="1431" width_o="2146" height_o="1431" data-src="https://freight.cargo.site/t/original/i/d899f471ae5fb7155fa14d127890306221b95a86a72ed2a6a3a403a88961f8a7/B8-helmet.jpg" data-mid="172675600" border="0"  src="https://freight.cargo.site/w/1000/i/d899f471ae5fb7155fa14d127890306221b95a86a72ed2a6a3a403a88961f8a7/B8-helmet.jpg" /&#62;
&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/7ad745ba5164ac267659f754faf970654ee4e19003f9243d5558174f43abd546/bike1.jpg" data-mid="172675611" border="0"  src="https://freight.cargo.site/w/1000/i/7ad745ba5164ac267659f754faf970654ee4e19003f9243d5558174f43abd546/bike1.jpg" /&#62;
&#60;img width="3938" height="2626" width_o="3938" height_o="2626" data-src="https://freight.cargo.site/t/original/i/8c5af0ef3006f25a0b5348f5d7a7af39844a7df63e8dae7de5071f2592249dad/BUILDINGREV2.jpg" data-mid="179841268" border="0"  src="https://freight.cargo.site/w/1000/i/8c5af0ef3006f25a0b5348f5d7a7af39844a7df63e8dae7de5071f2592249dad/BUILDINGREV2.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Footer</title>
				
		<link>https://markfiskdesign.com/Footer-1</link>

		<pubDate>Tue, 14 Mar 2023 23:50:14 +0000</pubDate>

		<dc:creator>Mark Fisk </dc:creator>

		<guid isPermaLink="true">https://markfiskdesign.com/Footer-1</guid>

		<description>


All Rights Reserved
© 2025 Mark Fisk
	
	</description>
		
	</item>
		
		
	<item>
		<title>Reason 2</title>
				
		<link>https://markfiskdesign.com/Reason-2</link>

		<pubDate>Mon, 03 Nov 2025 18:34:00 +0000</pubDate>

		<dc:creator>Mark Fisk </dc:creator>

		<guid isPermaLink="true">https://markfiskdesign.com/Reason-2</guid>

		<description>

Mark works to make your company as effective and lucrative as Nike.

Work with him to find out how︎︎︎
Email
Book Call


 &#60;img width="2845" height="2845" width_o="2845" height_o="2845" data-src="https://freight.cargo.site/t/original/i/57af7192b17cf265364558547caf24cfa33de0bf33ca5380672b86fe71c1650c/Image-12.jpg" data-mid="240201006" border="0"  src="https://freight.cargo.site/w/1000/i/57af7192b17cf265364558547caf24cfa33de0bf33ca5380672b86fe71c1650c/Image-12.jpg" /&#62;</description>
		
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